Just Sweet

Millennials driving the next generation of functional foods

The demands on brands and suppliers to fulfill consumer’s desire to eat healthy foods has never been higher than today. With millennials becoming increasingly more aware of the benefits of functional foods through social media channels like Facebook and Twitter (and others). The health benefits of vitamins and minerals are known to consumers thanks to

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sorze4 acquires majority of the shares in Just Sweet AS

The Norwegian company sorze4 have acquired a majority of the shares (stock) in the company Just Sweet AS (public). The buyer see Just Sweet as a potential billion dollar business, since the sweetener have what the market want. A natural sweetener, tasting like sugar. After consumer tests, they have concluded that it is something the

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