Kosher ice cream
JustSweet Kosher – כָּשֵׁר
10/01/2018
Mrs. Claudia Münch-Yttereng, director of JustSweet at Coca-Cola Brazil
Thank’s to Coca-Cola for the attention!
24/01/2018

Shifting away from sugar

The sugar content of foods and beverages is under intense scrutiny by health organizations, government bodies and a growing number of consumers.

Consider how to deliver the sweetness your consumers expect with no sugar, something consumers increasingly demand.

A CLOSER LOOK AT THE TREND

Sweetness is a much-loved part of the eating and drinking experience. But many consumers want to cut back on sugar and calories in light of the health and nutrition trend. With new U.S. Food and Drug Administration sugar labeling regulations, now is the time to take a closer look at the sugar-reduction trend.

Sweetness is a much-loved part of the eating and drinking experience. But many consumers want to cut back on sugar and calories in light of the health and nutrition trend. With new U.S. Food and Drug Administration sugar labeling regulations, now is the time to take a closer look at the sugar-reduction trend.

CONSUMERS WANT SWEETNESS
WITHOUT ALL THE CALORIES

Today’s health- and nutrition-conscious consumers are searching for the sweetness experiences they love in products that contain less sugar and fewer calories.

70% of Americans are concerned about how sugar impacts their overall health

60% of Americans are looking to reduce sugar, substituting lower-calorie alternatives for full-calorie products.

The New sugar labeling:The U.S. Food and Drug Administration finalized new sugar labelling regulations in May 2016: “Added sugars, in grams and percent Daily Value, will be included on the label

HOW BEHAVIOR IS CHANGING

Consumers are particularly wary of sugar content in beverages. Stevia is making a difference, and sources have called beverages “the dominant application segment” for the no-calorie sweetener. Manufacturers can use JustSweet to achieve the perfect sweetness profile while reducing sugar in beverages.
 

NEARLY 8 OUT OF 10 AMERICAN CONSUMERS (79%) ARE CUTTING CALORIES BY DRINKING WATER OR LOW- TO NO-CALORIE BEVERAGES.

31% OF CONSUMERS SAY REDUCED-SUGAR OPTIONS WOULD INFLUENCE THEM TO PURCHASE MORE FRUIT JUICEWHILE MORE THAN 25% ALREADY BUY REDUCED-SUGAR JUICE.


JustSweet is the perfect sweetener for any beverage. Processed with a new technology where side flavors and after taste is non-existing when used in beverages.

DAIRY/YOGURT

The opportunity is great for manufacturers to provide the sweet satisfaction consumers seek in appealing on-trend dairy products that are lower in sugar and can be perceived as healthier.

WHERE DO “NATURAL” SWEETENERS COME INTO PLAY?

Artificial ingredients are also on consumers’ radar when checking labels. Many want sweeteners they consider to be “natural,” and most wish they had more options from which to choose.
 

61% OF CONSUMERS SAY THEY WISH THERE WERE MORE “NATURAL” SUBSTITUTES.

25% OF CONSUMERS AGED 18-38 YEARS OLD ARE WILLING TO PAY MORE FOR A PRODUCT WITH “NATURAL” SWEETENERS.

JustSweet™ IS A 100% NATURAL LOW CALORIE PREBIOTIC SWEETENER.

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