No sugar, no artificial sweeteners – JustSweet’ed Solo
14/01/2018
JustSweet – 100g consumer package
23/01/2018Shifting away from sugar
The sugar content of foods and beverages is under intense scrutiny by health organizations, government bodies and a growing number of consumers.
Consider how to deliver the sweetness your consumers expect with no sugar, something consumers increasingly demand.
A CLOSER LOOK AT THE TREND
Sweetness is a much-loved part of the eating and drinking experience. But many consumers want to cut back on sugar and calories in light of the health and nutrition trend. With new U.S. Food and Drug Administration sugar labeling regulations, now is the time to take a closer look at the sugar-reduction trend.
Sweetness is a much-loved part of the eating and drinking experience. But many consumers want to cut back on sugar and calories in light of the health and nutrition trend. With new U.S. Food and Drug Administration sugar labeling regulations, now is the time to take a closer look at the sugar-reduction trend.
CONSUMERS WANT SWEETNESS
WITHOUT ALL THE CALORIES
<font color="#FF4500"><b>HEALTH CONCERNS</b></font>
<font color="#4682B4"><b>ALTERNATIVES</b></font>
NEW SUGAR LABELING
70% of Americans are concerned about how sugar impacts their overall health
60% of Americans are looking to reduce sugar, substituting lower-calorie alternatives for full-calorie products.
The New sugar labeling:The U.S. Food and Drug Administration finalized new sugar labelling regulations in May 2016: “Added sugars, in grams and percent Daily Value, will be included on the label”
HOW BEHAVIOR IS CHANGING
NEARLY 8 OUT OF 10 AMERICAN CONSUMERS (79%) ARE CUTTING CALORIES BY DRINKING WATER OR LOW- TO NO-CALORIE BEVERAGES.
31% OF CONSUMERS SAY REDUCED-SUGAR OPTIONS WOULD INFLUENCE THEM TO PURCHASE MORE FRUIT JUICE, WHILE MORE THAN 25% ALREADY BUY REDUCED-SUGAR JUICE.
JustSweet is the perfect sweetener for any beverage. Processed with a new technology where side flavors and after taste is non-existing when used in beverages.
DAIRY/YOGURT
WHERE DO “NATURAL” SWEETENERS COME INTO PLAY?
<font color="#FF4500"><b>WANT MORE</b></font>
<font color="#4682B4"><b>WILLING TO PAY MORE</b></font>
61% OF CONSUMERS SAY THEY WISH THERE WERE MORE “NATURAL” SUBSTITUTES.
25% OF CONSUMERS AGED 18-38 YEARS OLD ARE WILLING TO PAY MORE FOR A PRODUCT WITH “NATURAL” SWEETENERS.
JustSweet™ IS A 100% NATURAL LOW CALORIE PREBIOTIC SWEETENER.
